A lot of people get confused between Alibaba Express and the usual Alibaba website with the orange color. Most also think there’s no difference, and that they can easily buy from the usual Alibaba website. Well, that in itself can tell you: What is B2B marketing? The usual Alibaba, the orange website that you see…
If ever Mark Zakurberg disappeared, and there had to be someone else in the picture for branding Meta, and let’s go further, if the person replacing Mark is Will Smith; will you resist having a different attitude towards your Facebook and the way you use it? Believe it or not: no, you can’t resist having…
In most cases, a brand personality is the impression that people have of the brand; which usually reflects the personalities of its marketing team, the spirit of its teamwork environment, or a copied personality of its owner. You can obviously tell when this brand has a creative positive spirit, or a very elegant style with…
You’re no longer hearing about some very remarkable companies that you’ve witnessed their glory and their huge market share. A lot of companies in the market couldn’t resist their business setbacks and descents, just with the same rapidity as the technological curve’s ascendance, due to the rapid changes in market needs and audience taste, and…
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