Have you ever designed a website for your business or project, only to wait for traffic and sales with barely any returns? You might think of a simple solution like publishing SEO-optimized blogs. Though search engine optimization starts with the website itself, the design, the layout, the colors, and the navigation speed. Let’s explore the…
Have you ever wondered how to attract users to your website or social media page? Of course, it starts with writing successful marketing content that speaks to your target audience, answers their questions, and meets their needs. Here, we will explore how to write successful marketing content, the key elements, the writing tools, the proofreading…
In this article, we explore the most important uses of AI in digital marketing, starting from content creation, through data analysis, and ending with the use of AI tools. What is Artificial Intelligence? Something to begin with, is to have an understanding of what artificial intelligence is, as it defines itself by ChatGPT: AI is…
Due to recent Google updates in August 2024, the ranking of major companies declined severely on search engines, although they adhere to SEO content marketing standards. Why? Only because the content is low quality. So, what are the updates Google made to content marketing standards? And how can you enhance the content quality? Let’s explore…
The necessity of SEO practices has become clear recently for every entrepreneur and business owner. Google proved to have an exponentially higher return on investment compared to Facebook. Though new questions started to emerge, what’s the difference between SEM (Google Ads) and SEO? Which of them is best for businesses? And can either one be…
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