11 Tips for Enhancing Your On-Page, Off-Page, and Technical SEO
Google has taken steps to focus on the user experience, ranking lower-quality websites that provide excellent SEO elements but may provide poor-quality content and slow navigation for users. And here, we have compiled some tips to help you improve on-page, off-page, and technical SEO for your website, while taking user experience into consideration.
Let’s start with on-page SEO tips
On-page SEO, is the work you do in your websites pages to enhance SEO, and it’s mostly about the content.
1. Content is getting more crowned to be the king even in SEO
Experts are recently repeating that it’s no longer called Search Engines Optimization, but User Experience Optimization. That’s a reason why Google is increasingly ranking websites that give a better experience to visitors.
It became more essential than ever to create content that adds real value to your readers, linguistically checked, unique (not copied from other websites), informative, engaging, with clear titles, and correct information that gives a great user experience for your readers.
2. Consistently publish
To publish one blog piece weekly on Monday at 7 p.m. is better than publishing daily yet irregularly, sometimes in the morning, sometimes in the evening, and sometimes in the afternoon.
To publish a blog piece monthly for a year is better than publishing 10 blogs at one month, then dropping 3 coming months.
So, it’s always a good idea to write 12 blogs at once, cover an entire quarter by scheduling 4 blogs monthly, then when you write 12 more blogs you can add 4 more blog pieces monthly to the same quarter. At then, you get to have 8 scheduled blogs to be published each month …ect.
3. Remember why Wikipedia is the most popular website
Because in each page you can find many words linked to internal pages and external pages. Create anchor texts that link to other pages in your website and in other websites, just make sure you always link to active, authentic, and high authority pages. Don’t link to a website that may deactivate pages; or websites that can be considered spam for misleading readers or posting false information; and try to always link to websites that post information first, like websites of market pioneers, and governmental entities.
4. Use your keywords wisely
Recently Google is heading to rank user experience over SEO. If you stuffed your content with keywords for no proper reason, the user gets confused, eventually stops reading, and leaves your website; that can lead to something called Over Optimizing, and it means you’ve stuffed your content with so many keywords improperly, to the point where they started harming the quality of your content, and rank your website lower.
Let’s agree on main points about using search keywords:
- Don’t over use keywords
- Add your main keyword to your title.
- Try to use main/secondary keywords to sub-titles, Google read them and relate your blog to the main field you’re writing about.
- Use the keywords in your paragraphs as long as they’re in place, and used in a reasonable way.
- Try to use your keywords in your meta description, also try to show the reader that your blog is relative to their interests, otherwise they’ll skip. To remind you, a meta description is a summary of a webpage that appears in search results and can largely impact CTR.
Here’s where the meta description appears 👉
Off-Page SEO tips
It’s the work you do off your pages to enhance their SEO.
5. The number of domains linking to your website is a crucial off-page SEO factor. To do some public relation tasks with other domains you need to link to, became essential to add on your website To-Do-List. Also, have your company name on other websites, such as press releases. The mere fact that your company’s name, as linkless as it is, is mentioned on another domain, is still recognized and appreciated by the search engine machines.
6. Never ignore the impact of your social media channels, share your websites links, blog pieces, and your uploaded videos from your website to your social media channels. Social media is too crowded to drop it from your calculations.
7. Add shareable items to your blog, infographics, videos, charts, something that pushes the reader to feel like sharing, either for being very informative, or for correcting a misunderstanding, or for being too expressive to ignore sharing.
Technical SEO tips
Technical SEO is about making sure your pages work well, and create a better user experience and navigating.
8. Make sure there’s no broken links on your website. That task needs to be done regularly.
9. Make sure that images are uploaded in the right format (e.g. JPEG instead of PNG), furthermore to optimize them with plugins like WP Smush. And make sure they’re light enough (choose the lightest one of the available sizes for each image).
10. Make sure your website doesn’t load slow, as 40% of people close a website if it takes more than 3 seconds to load.
11. Make sure your website can be navigated properly on all types of devices. Get a responsive design for your website with Rosella now, to rank higher, and enhance your user experience on all types of devices.
And remember, it is always advisable for businesses to have a partner that can handle their online presence in a professional way. Contact Rosella team now.
