How did Rosella Generate Impressions from 1.2M to 5.41M in Just a Few Months for Client RA?!
Who is Client RA?
Client RA is a specialized domestic services provider in Saudi Arabia, invested over 2M USD in digital advertising in 2024, which resulted in significant revenue growth, demonstrating the power of strategic digital marketing within the competitive Saudi job market.
Business Overview:
- Brand: RA
- Industry: End-to-End Domestic Services Solutions.
- Target Market: All residential households in Saudi Arabia.
- Marketing Objective: Attract house wives – busy women – home decision making men that afford home services for their families. The goal was to build brand visibility and generate high-quality, conversion-ready leads.
Key Challenges We Faced — and Conquered:
Every success story begins with a set of challenges. With RA, the landscape wasn’t easy — but that’s exactly where we thrive.
Hyper-Competitive Landscape
The digital space was crowded — fast-moving small businesses dominated the scene with short-term SEO gimmicks, clickbait content, and viral spikes. While they played the short game, we focused on building sustainable visibility and long-term brand authority.
The result? RA didn’t just compete — it climbed, ranking for 600+ new keywords and achieving over 5 million impressions, all built on solid, scalable SEO.
Underperforming Website Experience
Despite the mobile app being the company’s main touchpoint, the website was holding growth back.
- No targeted landing pages for app downloads.
- Slow navigation.
- Outdated SEO structure.
We completely re-engineered the web experience, crafting a performance-optimized structure tailored for discoverability and conversions — transforming the site from a placeholder to a true acquisition engine.
SEO Strategies:
- The frames should be modern, clean, and aligned with our brand identity.
- Ensure the frames complement the screenshots, drawing attention to key metrics or results.
- Incorporate subtle branding elements like colors, logos, or patterns to reinforce our identity.
- Solve SEO issues on the website.
- Improve Website Speed.
- Develop high-quality backlinks.
- Optimize content and internal pages.
- Optimize all campaigns for SEO.
- Make keyword research for targeted keywords and competitors.
- Enhance backlink’s profile.
Key Performance Indicators (KPIs):
- Organic traffic increased by 300.95%
- Impressions increased by 351 %
- Total share of voice during 2024:16.41%
- Keywords ranking from 940 to 1550 keywords
- Site health from 89% to 97%
Key Achievements:
Performance Metrics, Q4 2023 vs. Early 2024
- Total Clicks:
- Q4 2023: 85.1K clicks
- Early 2024: 341K clicks
- Progress: The total clicks increased significantly, and the website has become much more appealing to users, likely due to improved content and marketing strategies.
- Total Impressions:
- Q4 2023: 1.2M impressions
- Early 2024: 5.41M impressions
- Progress: The rise in impressions indicates a substantial increase in visibility, attributed to enhanced SEO practices, such as better keyword targeting and content optimization.
- Average CTR:
- Q4 2023: 7.1%
- Early 2024: 6.3%
- Progress: Although the CTR decreased slightly, it still reflects a strong level of engagement.
- Average Position:
- Q4 2023: 13
- Early 2024: 10.7
- Progress: The average position improved, indicating that the website is appearing higher in search results. This is a positive sign of effective SEO strategies in action.
What We Learned – And How It Can Work for You Too
Our journey with our client RA wasn’t just a project — it was a performance breakthrough. We didn’t just increase clicks or keywords; we transformed how data, content, and customer focus work together to fuel measurable growth. Here’s what we took away:
Data Isn’t Just Numbers — It’s Direction
By tracking clicks, impressions, CTR, and keyword positions, we proved how data-driven decisions shape smarter strategies. We don’t guess. We analyze — and act. This clarity helped RA go from 85K clicks to 341K, and impressions from 1.2M to 5.41M in just a few months.
Content That Connects (And Converts)
This project proved just how much content mattered. Optimizing around what the audience actually searches for sparked real results. Because of this, organic traffic soared by over 300%, and the keyword universe grew from 940 to 1,550+ rankings. When content meets intent, clicks follow.
SEO Is Never “One and Done”
Fluctuations in CTR and ranking reminded us: staying on top means staying in motion. We continuously refined, adjusted, and optimized — and it paid off. The average position of our client RA rose from 13 to 10.7, opening the door to more consistent visibility and traffic.
User Experience = Lasting Impression
No matter how good the strategy, if the site doesn’t load fast or feel smooth — users leave. We worked on speed, structure, and mobile experience. The result? A healthier site score, jumping from 89% to 97% — and users sticking around long enough to convert.
Engagement Isn’t a Bonus — It’s a Strategy
With smart social media integration and open feedback loops, RA deepened the bond with its audience. This wasn’t just about content — it was about conversation, and it drove repeat visits and long-term loyalty.
The Takeaway?
At Rosella, we don’t just optimize websites — we engineer performance that sticks. These aren’t just metrics — they’re momentum. If you’re looking to grow visibility, amplify engagement, and turn numbers into real results, let’s talk.
