Branding

Some are still confusing the visual identity with the entire brand identity. First of all, visual identity is a core part of any brand identity, yet brand identity contains non-visual aspects like the brand’s tone of voice, for example, which means how this brand speaks to the target audience; if your products target women, the…

What Is Personal Branding? And Why Is It Important? If ever Mark Zakurberg disappeared, and there had to be someone else in the picture for branding Meta, and let’s go further, if the person replacing Mark is Will Smith; will you resist having a different attitude towards your Facebook and the way you use it?…

What Is Brand Personality? How It’s Important? With Examples In most cases, a brand personality is the impression that people have of the brand; which usually reflects the personalities of its marketing team, the spirit of its teamwork environment, or a copied personality of its owner. You can obviously tell when this brand has a…

What is Rebranding in Marketing and Strategy? You’re no longer hearing about some very remarkable companies that you’ve witnessed their glory and their huge market share. A lot of companies in the market couldn’t resist their business setbacks and descents, just with the same rapidity as the technological curve’s ascendance, due to the rapid changes…