Before Using Blue Shades in Your Visual Identity … Think Twice 

Before Using Blue Shades in Your Visual Identity … Think Twice 

Blue, the default choice for creating a professional visual identity, and the chosen color for major platforms like Facebook and LinkedIn. But has blue become overused to the point that it no longer stands out or captivates attention? Let’s examine this in more detail. Facebook is blue, WhatsApp is green, but YouTube is red Although…

Elements, Importance, and Psychological Effects of Visual Identity

Elements, Importance, and Psychological Effect of a Visual Identity

Some are still confusing the visual identity with the entire brand identity. First of all, visual identity is a core part of any brand identity, yet brand identity contains non-visual aspects like the brand’s tone of voice, for example, which means how this brand speaks to the target audience; if your products target women, the…

what is brand personality

What is “Brand Personality”? How Important is it? With Examples

In most cases, a brand personality is the impression that people have of the brand; which usually reflects the personalities of its marketing team, the spirit of its teamwork environment, or a copied personality of its owner. You can obviously tell when this brand has a creative positive spirit, or a very elegant style with…

What is rebranding?

What is Rebranding in Marketing and Strategy?

You’re no longer hearing about some very remarkable companies that you’ve witnessed their glory and their huge market share. A lot of companies in the market couldn’t resist their business setbacks and descents, just with the same rapidity as the technological curve’s ascendance, due to the rapid changes in market needs and audience taste, and…

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