An SEO Performance That Converts: How Did Rosella Team Generate 183 Top Rankings, 29K Calls, and a 6.1% CTR for Client SM?
Who is Client SM?
Client SM is a manpower service provider agency in Saudi Arabia, invested over 2M USD in digital advertising in 2024 to drive impactful talent acquisition for its clients of business owners, recruiting decision makers and HR managers in Saudi Arabia. Our data-driven SEO approach resulted in significant revenue growth, demonstrating the power of strategic digital marketing within the competitive Saudi recruiting market.
Business Overview:
- Brand: SM
- Industry: Staffing and Labor Lease
- Target Market: High-growth sectors in Saudi Arabia, such as construction, oil & gas, healthcare, logistics, hospitality, technology, and finance.
- Target Audience:
Saudi Arabia: 15.1K+ visits – 93.3% of total traffic
Egypt: 259 visits – 1.6%
India: 171 visits – 1.5%
Kuwait: 171 visits – 1.2%
Jordan: 174 visits – 1.2%
- Marketing Objective: Attract top talent, build employer branding, and generate high-quality leads for client companies. The goal was to launch the website and rank as fast as possible to:
- Increase traffic.
- Increase conversions through requesting the services.
- Increase sales.
Key Challenges We Faced — and Conquered
Our success story with client SM began with a set of challenges in their website, the landscape wasn’t easy, but that’s where we thrive.
- Underperforming website experience.
- Although the corporation holds the largest market share in Saudi Arabia and leads its sector, its website lacked visibility among its core audience — business owners and key decision-makers.
- Fragmented domain structure leading to diluted SEO performance, split authority across multiple domains, and confused search engines.
- Slow navigation.
- Outdated SEO structure.
- No targeted landing pages built for the campaigns.
- Broken links.
SEO Strategies:
- Keyword research for the site.
- Analyzing competitors.
- Solving critical on-page SEO issues.
- Improving website speed.
- Optimizing content.
- Optimizing internal linking.
- Enhancing backlink’s profile.
- Gain more domain rating in the ongoing link-building process.
- Continuously create high-quality content based on excellent keyword research.
Key Achievements
SM’s journey throughout 2023 reflects what happens when strategic SEO meets consistent execution. Starting from a competitive yet under-optimized presence, the brand achieved measurable growth across every SEO benchmark — from ranking positions and backlink strength to tangible on-site conversions. These results weren’t just about visibility; they were about attracting the right audience, encouraging action, and building long-term digital momentum.
- Domain Overview (End of 2023):
- Domain Rating: 41
- URL Rating: 21
- Backlinks: 1.7K
- Referring Domains: 416
- Ranking Keywords: 2.3K
- Total Website Traffic: 35.8K
- Progress: These figures reflect solid domain strength, a growing backlink profile, and a healthy keyword presence that contributes to overall search visibility.
- Top-Position Keyword Performance (as of December 2023):
- Keywords Ranked in Top 3 Positions: 183
- Progress: A significant milestone in SERP visibility, showing increased authority and relevance for high-intent queries.
- Organic Traffic Snapshot (December 2023):
- Organic Traffic for December: 15,443
- Progress: An upward trend that reflects improved keyword targeting and better page-level optimizations.
- Annual Traffic Overview (Full Year – 2023):
- Total Organic Clicks: 107,845
- Total Impressions: 1,783,063
- Average CTR: 6.1%
- Average Position: 13.3
- Progress: Strong visibility and healthy engagement rates throughout the year, laying the foundation for performance-driven growth.
- Conversion Insights:
- Phone Clicks: 29,215
- WhatsApp Clicks: 18,491
- Progress: These numbers reflect not only increased traffic but also improved on-site engagement and intent-based actions that support lead generation.
Lessons Learned from our SEO Success Story with Client SM’s
1. Strong Foundations Drive Sustainable Growth
With a Domain Rating of 41 and 1.7K quality backlinks, it’s now clearly reflecting domain health and authority. Investing in a healthy technical structure pays off in long-term search equity.
2. High Ranking Requires Relevance, Not Just Reach
Achieving 183 keywords in the top 3 positions proved that success isn’t just about quantity — but quality. Targeting intent-rich queries and optimizing key pages led to top-tier visibility where it mattered most.
3. Conversions Follow Engagement — Not Just Traffic
With 29K phone clicks and 18K WhatsApp interactions, the focus on conversion-oriented UX and content made the difference. It’s not just about bringing visitors in, but guiding them to take action.
4. Data Is the Real Game-Changer
From CTR to average position and impressions, continuous data analysis allowed us to refine the SEO strategy and stay agile in a changing landscape. Performance insights became the map for smarter optimization.
5. Month-to-Month Wins Lead to Year-End Impact
15K+ organic visits in December alone showcased the compounding effect of consistent SEO work. Momentum is built over time — and the numbers by year-end proved it.
The Takeaway?
This success didn’t happen by chance — it was a result of insight-led decisions, consistent execution, and strategies tailored to outcomes, not assumptions.
If your brand holds potential but your digital presence doesn’t reflect it, then you’re leaving a big portion of your growth on the table.
At Rosella, we don’t offer guesswork, we deliver measurable performance. Whether you’re aiming for more visibility, higher engagement, or real conversions that impact your bottom line, we have the tools, the team, and the track record to make it happen.
Let’s turn your traffic into traction. Your brand deserves more than visibility, it deserves momentum. Contact Rosella team now.
