How to Use AI in Digital Marketing?

 In this article, we explore the most important uses of AI in digital marketing, starting from content creation, through data analysis, and ending with the use of AI tools.

What is Artificial Intelligence?

Something to begin with, is to have an understanding of what artificial intelligence is, as it defines itself by ChatGPT: AI is a field of computer science aimed at developing systems and programs capable of mimicking human intelligence and performing tasks that typically require human thinking, such as learning, reasoning, decision-making, pattern recognition, and understanding natural language.

Therefore, AI is expected to perform semi-creative tasks alongside its superior ability to process data. Numerous applications have popped up for AI in digital marketing across all its stages, from production and data/text analysis to providing marketing suggestions, all derived from an infinite database.

AI in Content Writing

One of the most prominent uses of AI in digital marketing is content creation. AI tools like ChatGPT and DeepSeek can generate articles spanning thousands of words. You only need to tell the topic, word count, and any other points you prefer in your article, and it will generate it for you. With an infinite database, AI does not need to search for sources, and with unparalleled linguistic accuracy, the article will be generated in just a few minutes.

According to Google, there is no issue with AI-generated articles. Google will evaluate and rank them in search results like any other article, as long as AI is used within permissible limits—meaning the content is helpful to the reader and based on accurate information.

There is still some concern among content creators about using AI for large-scale content creation, but this does not go against using it within limits, such as summarizing content, writing paragraphs for search engines, and describing images and videos.

AI in Social Media

Recently, social media platforms like Facebook, YouTube, and X have been using AI to design a virtual profile of users, containing their content preferences and recommending content based on those preferences.

Also, one of the most notable applications of this is YouTube recommendations. Successful marketers can leverage this by creating content that suits their target audience, ensuring it appears as a sponsored ad or suggested content.

Additionally, AI tools analyze social media data with higher accuracy and lower costs than humans, reducing costs by up to 37%. AI-powered chatbots also assist in customer service.

AEO (AI in SEO)

AI is considered the beating heart of SEO, as it significantly helps in archiving and ranking pages on Google. Understanding AI and its behavior is at the core of an SEO specialist’s job to determine the preferred content that Google will archive and rank higher in search results.

However, the developing understanding of AI has led to the emergence of the term “over-optimized,” referring to content or pages optimized to please AI even if they are not useful to users.

This has prompted Google to implement several updates to detect such pages and demote them in search rankings, promoting user-friendly pages instead. In other words, AI now prefers “human” content, or so to speak.

AI Tools

Many marketers use AI tools in digital marketing in various aspects, such as:

• Generating images and text for content.
• Proofreading and grammar checking.
• Detecting plagiarism.
• Detecting AI-generated writtens.
• Searching for information and references.

Conclusion

AI evolves every day, and with the expansion of its knowledge and language models, successful marketers must get on its speeding train for pursuing the best marketing services.

References:

• ChatGPT
• AI in Social Media: How to Use it Wisely
• Google Search’s guidance about AI-generated content