3X Visibility and 2X Traffic: Here’s Our SEO Journey with Client EZ
Who is Client EZ?
Client EZ is an elite real estate firm in Qatar, offering classy residences in Qatar.
Business Overview:
- Brand: EZ
- Industry: Real Estate
- Target Market
- Geographic Focus: Qatar, with a concentration in Doha, Al Wakra, and Al Wukair.
- Market Segment: Residential rentals (furnished apartments, family compounds), and commercial units for SMEs.
- Positioning: Affordable yet elegant housing and shop rentals from a trusted Qatari real estate group.
Key Challenges to Overcome:
- Low Technical Health:
The website began with a site health score of 44%, limiting its ability to rank or convert. This required a full-scale technical overhaul, from indexing and crawlability to mobile optimization. - Limited Search Visibility:
With only 161 ranking keywords in early 2023 and minimal first-page exposure, visibility was too weak to capture meaningful search traffic. - Stagnant Organic Traffic:
Traffic started at 6,396 monthly visits, with no clear growth pattern. Breaking this plateau demanded a holistic SEO strategy involving technical, content, and off-page components. - Missing Content-User Intent Alignment:
Existing content was not aligned with what users were actively searching for, making it ineffective in both acquisition and engagement. - No Cross-Channel Engagement Strategy:
While SEO traffic was the main goal, there was no system in place to nurture or retain visitors, limiting the ability to turn traffic into momentum and brand equity.
SEO Strategies:
- Solving SEO issues on the website.
- Improving website speed.
- High-quality backlinks.
- Optimizing content and internal pages.
- Optimizing all campaigns for SEO.
- Make keyword research for targeted keywords and competitors.
- Enhancing backlink’s profile.
Key Achievements:
Over the course of two years, our SEO efforts produced consistent and measurable growth in both traffic and keyword visibility:
- Organic Traffic Growth
Starting from 6,396 monthly visits in Q1 2023, traffic steadily increased across key quarters, reaching a peak of 12,264 in Q3 2024 and closing the year at 10,947 in Q4 2024. This level of sustained organic growth would have cost the client approximately $711/month in paid ads, which is a strong indication of SEO’s long-term value and ROI. - Keyword Rankings
We expanded the client’s visibility from 161 ranking keywords in January 2023 to 478 first-page keywords by December 2024, nearly a 3X increase in discoverability for high-intent search terms. - Website Health
Through ongoing technical optimization and issue resolution, the site health score improved dramatically, rising from 44% to 95%, creating a stronger technical foundation for ranking and user experience.
These achievements are a result of a comprehensive SEO strategy, blending content refinement, technical audits, and authoritative off-page efforts, all were executed with precision and consistency.
Lessons Learned & The Way Forward:
Over the course of two years, our work with the client revealed valuable insights into what drives sustainable SEO growth. These lessons weren’t theoretical at all, they were backed by real results. Growing from 161 to 478 first-page keyword rankings, improving site health from 44% to 95%, and reaching over 12,000 monthly organic visits.
1. Data-Driven Strategy Is the Foundation of Smart SEO
By consistently analyzing clicks, impressions, CTR, and keyword positions, we were able to adjust and refine our strategy, which helped us turn what could have been static growth into a doubling of traffic and ROI equivalent to $700+/month in paid ads.
2. Content That Aligns with User Intent Drives Real Traffic
Optimizing content based on what the audience actually searches for, not just keywords, it plays a major role in increasing impressions and visibility. The result? Nearly 3x more keywords on the first page and a traffic jump that supported lead generation and brand credibility.
3. SEO Never Stops and Neither Should Optimization
We saw fluctuations in CTR and position, but those became opportunities. From technical fixes to content improvements, constant optimization ensured the site didn’t just grow, it kept climbing.
4. User Experience Impacts More Than Just Aesthetics
By improving the site’s health from 44% to 95%, we reduced friction across the customer journey. A fast-loading, mobile-optimized site not only boosted rankings, it also encouraged more time on page and higher engagement.
5. Engagement Builds Momentum That SEO Alone Can’t
Integrating audience feedback loops, user behavior signals, and cross-channel engagement added depth to the traffic we attracted. It wasn’t just about visits, it was about building relationships that result in repeat actions.
The Way Forward
Success isn’t a single spike, it’s building lasting momentum. Later on, our focus turned to leveraging this strong SEO foundation to scale content authority, tap into new search verticals, and increase the share of voice even further.
Rosella doesn’t only optimize websites, we build long-term digital growth machines.
