From Clicks to Loyalty: How Our Client RA Doubled Revenue and Cut Costs with Smart Advertising

Who is Client RA?

Client RA is a leading Saudi brand providing professionally trained domestic workers services to households, investing over 2 million USD in digital advertising in 2024 to enhance customer acquisition and position itself as the most trusted name in home services. This data-driven marketing strategy resulted in a major leap in revenue and customer loyalty, demonstrating how digital marketing can transform the home services industry in Saudi Arabia.

Business Overview:

• Brand: RA
• Industry: Home Services / Domestic Labor Solutions
• Target Market: Households across Saudi Arabia, primarily families in Riyadh, Jeddah, and Dammam.
• Marketing Objective: Acquire new clients, build a trustworthy brand image, and increase repeat bookings of domestic worker services.
  

Challenges to Overcome:

• Market Saturation
  The domestic services space in Saudi Arabia has grown increasingly competitive, making it essential for the brand to stand out with clear differentiation and compelling value propositions.
  
• Trust & Safety Perceptions
  Building trust around hiring domestic help remained a major concern for families. Clear, reassuring messaging around worker training, screening, and support was critical to earn customer confidence.
  
• Reaching the Right Decision-Makers
  Women — particularly household decision-makers — needed to be reached via the right platforms and messages to drive meaningful engagement and conversions.
  
• Customer Retention & Subscription Growth
  Encouraging repeat bookings and converting one-time users into loyal, long-term subscribers was key to achieving sustainable growth.

Our Digital Advertising Strategies:

• Multi-Platform Reach: We deployed a cross-channel media plan across Meta (Instagram & Facebook), Google Ads, TikTok, Snapchat, and programmatic display, ensuring visibility at every stage of the decision journey.
• Hyper-Targeted Campaigns: Leveraged first-party data and audience signals to reach high-potential customers based on family size, income level, location, language preference, and prior service interest.
  
• Trust-Centered Content: Created compelling videos, customer testimonials, and behind-the-scenes looks at the worker training process to ease concerns and build credibility.
  
• Service Highlight Campaigns: Dedicated campaigns promoted key services, educating the audience on the flexibility, safety, and convenience of each option to educate and convert.
  
• WhatsApp Conversion Funnels: High-intent users were funneled directly from ads to dedicated landing pages and WhatsApp, removing friction and shortening the path to booking.
  
• Programmatic Retargeting: Used automated bidding strategies to re-engage warm audiences who visited the site or clicked on ads but didn’t initially convert.
  
• Ongoing CRO & Performance Tuning: Real-time performance data was used to A/B test CTAs, landing pages, audience segments, and bid strategies, leading to sharper results month-over-month.
  

Key Performance Indicators (KPIs):

• Leads Generated: Total number of qualified service inquiries driven through ads, landing pages, and WhatsApp channels.
  
• Bookings Completed: Number of confirmed service bookings within each campaign period.
  
• Repeat Customers: Percentage of households who returned to rebook services — a key measure of customer satisfaction and retention.
  
• Cost Per Acquisition (CPA): The average cost required to convert a lead into a paying customer.
  
• Conversion Rate: The percentage of ad viewers who completed a booking or submitted an inquiry.
  
• Website & WhatsApp Traffic: Combined traffic volume from digital campaigns, reflecting user journey performance and funnel efficiency.
  
• Return on Ad Spend (ROAS): Revenue earned per riyal spent on advertising — the clearest indicator of campaign profitability.

Key Achievements (Month-over-Month Progress):

1. Massive ROAS Growth!

• August ROAS: 42.13% → November ROAS: 119.21% (+183%).
• Revenue jumped from SAR 199,792.20 in August to SAR 387,117.33 in November.
• Increased profitability even with a leaner budget.
  

2. Smart Budgeting & Higher Returns

• Cost per App Install dropped by 64% (from SAR 66.46 → SAR 23.83).
• Cost per Lead/Sign-up dropped by 67% (SAR 138.83 → SAR 46.46).
• Achieved more conversions with lower ad costs.
  

3. Conversion Rates on the Rise!

• August conversion rate: 0.31% → November: 0.52% (+68%).
• More households conversions, thanks to optimized targeting and user experience.
• A/B tested funnels and clear CTAs significantly boosted performance.

4. More High-Value Customers!

• Bookings increased from 390 in August to 456 in November.
• AOV (Average Order Value) surged from SAR 512.29 to SAR 848.94.
• Larger transaction sizes driven by bundle upsells and premium service tiers.
  

Data-Driven Optimization & CRO Success:

• Conducted continuous A/B testing of ad creatives, formats, and headlines to boost engagement and response rates.
• Leveraged segmented audience lists to deliver highly personalized and relevant offers.
• Enhanced bidding strategies using smart rules and performance-based adjustments to improve cost efficiency.
• Redesigned landing pages for faster load times, clearer messaging, and stronger trust-building elements.
• Utilized AI-powered analytics to predict customer churn and re-engage users through tailored retargeting campaigns.

What We Learned – And How Can It Work for You Too?

1. Data-Led Decisions Drive Real Impact

Weekly performance reviews and close tracking of KPIs such as ROAS, CTR, and CPA allowed the team to act fast. The result? ROAS surged by +183% (from 42.13% to 119.21%) and Cost per App Install dropped by 64% — showcasing how data-backed agility boosts returns.

2. Trust-Focused Messaging Converts

With services that involve in-home care, credibility is non-negotiable. Messaging that highlighted worker training, safety protocols, and transparent service tiers significantly contributed to SAR 387,117 in monthly revenue by November and a 68% rise in conversion rate.

3. Testing Isn’t Optional — It’s Essential

A/B testing across TikTok and Meta helped uncover high-performing creatives and audience combinations. This iterative approach increased booking volume from 390 to 456 and played a key role in lifting AOV by 65% (SAR 512 → SAR 848).

4. Localization Fuels Engagement

Arabic-first creatives and Saudi-centric visuals delivered over 40% higher CTR and conversion compared to generic content. Localization wasn’t a tweak — it was a growth multiplier.

5. Generic Campaigns Were a Dead End

Before Rosella, broad targeting and bland messaging resulted in wasted budget and low engagement. Refined segmentation brought Cost per Lead down by 67%, proving that personalization pays off.

6. Speed-to-Conversion Matters More Than Ever

Delays in conversion funnels caused friction. By integrating WhatsApp funnels, users moved from ad to booking with fewer steps — boosting lead volume and shortening the conversion cycle.

7. Not All Bookings Are Equal

Clients RA didn’t just want more bookings — they needed better ones. Thanks to premium service upsells and targeted promotions, Average Order Value jumped to SAR 848.94, significantly increasing total revenue without inflating ad spend.

Conclusion:

Our partnership with client RA demonstrates how performance-focused digital advertising can redefine how families in Saudi Arabia find and engage with domestic services. By combining smart budget allocation, compelling storytelling, and precise audience targeting, RA not only expanded its customer base but also built lasting brand trust in a highly competitive and trust-sensitive market.

This case study stands as a clear benchmark for home service providers aiming to elevate their digital presence, optimize their marketing investment, and drive sustainable growth in a rapidly evolving landscape.

Shape the success story of your own business with us. Let’s talk.