What Comes After Partnering with a Professional Digital Marketing Agency?
In our previous blog, Smart Partnership Foundations: Steps to Take Before Hiring a Digital Marketing Agency, we covered what to consider when hiring a professional digital marketing agency, how to evaluate an agency’s expertise based on actual results, and how to balance global reach with cultural relevance. Now, what about the ideal meeting frequency to monitor your agency’s performance? And what are the real KPIs you should focus on when evaluating their work? This and more in Part Two of our guide.
A Productive Partnership Goes Beyond the Traditional Client-Agency Model
Working successfully with a digital marketing agency requires more than signing a contract, it demands true collaboration.
- Consistent, Not Excessive Communication: Early stages need regular meetings (average twice weekly) to align goals, execution, and expectations. Once performance stabilizes, monthly check-ins become typically sufficient to coordinate tasks, review updates, and align on upcoming campaigns.
- Adaptability: Stay open to refining your strategy based on performance data and new insights shared by your agency.
- Trust with Strategic Oversight: Empower your agency with creative flexibility while maintaining visibility and control over brand direction and core business goals.
Measuring Success Through Numbers
Clients who often raise concerns about lead quality are often the same ones who don’t closely monitor their performance data, notice changes in key metrics, or track month-over-month improvements. Monitoring results and reviewing reports help you identify where performance can truly be improved. Keep your eyes on the numbers that align with your business goals. Here are some essential metrics to watch:
- Real success isn’t measured by likes: The true indicators are lead quality and closed deals, and how much these two metrics are growing.
- User experience, user experience, and … user experience! Successful digital platforms are the ones that constantly enhance the user journey and remove friction, leading to smoother purchases and higher sales rates.
- Conversion Rate (CR): This must be monitored alongside your ad click-through rates to understand real performance.
- Customer Acquisition Cost (CAC): It’s crucial to compare your marketing investment with the actual value of the customer, how much they spend over time and how long they stay loyal to your business.
- Traffic quality: Beyond volume, assess how relevant your traffic is to your target audience and whether it aligns with your ideal customer profile.
Things Can Turn Success into Excellence
When you start seeing results, consider:
- Scaling successful campaigns with increased investment.
- Exploring new channels like influencer marketing.
- Implementing more advanced technologies related to digital marketing, specifically the ones recommended for your business.
Things a Digital Marketing Agency Won’t Do, But Will Guide You On
- The Sales Process:
A digital marketing agency’s role is to connect you with high-intent potential customers through precise targeting. However, the agency does not handle the actual sales process. An untrained or ineffective sales team can result in losing up to 80% of your digital marketing outcomes (true statistics). That’s why having a strong, well-prepared sales team is essential; it’s the team that harvests what the agency strategically plants. - Internal Team Collaboration With The Agency:
Success requires seamless collaboration between your internal team and the digital marketing agency’s team. We always recommend acknowledging and rewarding your internal team’s cooperation, especially when they assist in implementing the agency’s recommendations to improve the sales and after-sales journey. - Product/Service Quality & Value:
You don’t need the highest-end product to work with a digital marketing agency, but you do need to listen when the agency shares insights from competitor analysis. They might recommend targeting a different potential audience with higher financial state, if your product’s quality and price point suit them better, or advise adjusting pricing to capture a broader segment of the market that aligns more closely with your current offering.
Conclusion: A Partnership Worth Investing In
Choosing the right agency is like selecting a business partner. When you find an agency that understands your goals, communicates transparently, and proves its competence with actual data, you’ve found one of your most valuable digital growth assets.
Digital opportunities in Saudi and Gulf markets wait for no one. Every day without proper utilization means missed potential. The question now is: Are you ready to take the first step toward a marketing partnership that delivers the results you deserve?
