5 Social Media Trends for Your Digital Marketing in 2024

Do you know that 59% of consumer direct purchases are made on social media platforms? This underscores the growing importance of your digital marketing campaigns on social media and how they can give your audience a better shopping experience. Therefore, we brought you a list of the latest five trends in social media to apply to your business and keep your digital presence up-to-date.

1. Add SEO to your TikTok digital marketing efforts

According to statistics, 40% of generation Z uses TikTok and Instagram to look for a place to eat, instead of searching on Google. TikTok has been the fastest growing social media app in the past few years – the much that has inspired rivals like Snapchat to mimic it in the video features it offers.

Emarketer, the marketing research company, predicts that TikTok’s advertising revenues will exceed YouTube’s in 2024. But how could you know the best keywords with no SEO tools available for TikTok? And when you know them, how to use them?

To find out what your target audience is looking for on TikTok, use its search directly. Open the search bar, enter a single word related to your field, and TikTok will automatically suggest the most searched long keywords relevant to your word. Choose the most related ones to your content, review the search results of each one of them, and select words that lead you to content with up to 1 million viewers, for example.

The best way to choose your keywords on TikTok with no tools available 

Once you’ve chosen your research words, start adding them to your content in the titles, in the descriptions, video caption, and screen text.Also make sure you say the main keywords out loud in the video; that’s right, TikTok algorithms rank videos in which the voiceover spells keywords out loud.

You’ll also need to include the same keywords in the hashtags to help people find your video faster. Use your keyword and relevant synonyms, but don’t overdo it; otherwise, your digital marketing efforts might be reversed. Also, make sure to use the number of hashtags optimal for each platform.

Finally, add the most targeted relevant keywords to your TikTok bio. This will ensure your profile is clear for people who search for these keywords and give potential followers an idea of your content type, whether it’s relevant to their interests.

2. Use the Meme Culture even on your digital marketing official accounts

Get out of the typical business posting sometimes and think about how to use comics on your social media channels. Eventually, business is an outlier on these platforms; they’re created to connect people, and their algorithms continue to be biased towards fun, humor, humanities, communities and relationships. 

Even on LinkedIn, we’ve noticed a lot of posts that went viral just because they helped laid-off employees find a good job, and others were about entrepreneurs who decided to overlook some job standards just to help a candidate get employed and overcome a life crisis. That was regularly noticed on the LinkedIn post-COVID-19 pandemic, after thousands of employees were laid off.

Adding humanities and humor to your posts doesn’t mean to be cliched, nor does it mean breaking your brand’s image and tone, but you can still be professional, maintain your business tone, and cheerfully deliver your message, boost your digital marketing efforts, and fit into the crowd on social media platforms.

A meme posting by a digital marketing agency 

3. Show of your work environment, employees’ satisfaction, and your support for employees with different capabilities

Your internal working environment is significant content material to add to your digital marketing, and we have recently noticed regular posting about team members of each company, with photos and videos. Some companies dive further with videos that show off the office, and how welcoming and positive their work atmosphere is; some companies are getting even deeper and by broadcasting videos that have a sense of humor with the team members.

It’s good to know that your working atmosphere and your employees’ satisfaction can be the most important content material in your digital marketing efforts. Recently, a new marketing concept called “employer branding” has evolved globally; likewise, branding your business and looking for customer satisfaction, you also brand your business looking for employee satisfaction.

Every employee you have is the best representative of your company, and every word that comes out of them, negatively or positively, contributes to your marketing and attracts professional cadres to your company. Your employees are your first-line advocates for your company and your products, as long as you do them well.

IBM has shown the exemplary model of this type of digital marketing on Facebook by celebrating its rank as the Best Company for Working Mothers for offering working mothers advantages that make their personal and professional roles easier.

4. Quick responses on digital marketing platforms

Consumers’ expectations may exceed your quick responses. 70% of them expect the customer service response to be tailored to their needs. The main reason for increasing appetite for placing orders on social media is the easy and fast experience they get. So make sure your customer experience on social media is positive, and tailored to each customer’s needs.

5. Highlight your values on digital marketing platforms and support true cases

“The number of customers looking for companies that embrace their values is increasing,” Enda Brady stated on his show on Art World before talking about the effects of the boycott and how businesses responded by boycotting specific entities to approve their audience values.

Below is a statistic that shows the percentage of adults who will boycott a company that deals with countries that have rejected its actions in selected markets worldwide as of February 2024.

Via Statista

Prior to the boycott, Starbucks valued around $110 per share, which has decreased more than 30% now to only $35 per share. Starbucks increased service speed, expanded discount offers through its application, reduced waiting times and added new food and beverages, yet, in the penultimate quarter of 2024, and despite all these efforts, Starbucks profits fell by 7.5%.

Make sure to promote your company’s values, because that builds the customers’ trust and loyalty to your business; but also make sure you always stand on the right side. Audience awareness increases, not only on the commercial level, comparing what they pay to what they take; but their awareness also increases on the values your business espouses, the nationalities of your investors, and the entities where your donations go.

Furthermore, if you need to stay abreast and add the latest trends to your digital marketing plan, choose an experienced partner before taking true steps on your social media. Have a professional digital marketing partner that recommends the social media platforms most relevant to your business, ensures you have a premium digital presence, and delivers the right message to the audience. Get in touch with Rosella’s team now.

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Sources

• 11 Social media trends you need to know in 2024، by Carly Hill, February 2024, on Sproutsocial.com.
• Starbucks Stock Plunge Cheered Amid Pro-Palestinian Boycott, By Joe Edwards، updated: May 2024, on Newsweek.com.
• Percentage of adults who would boycott a company that did business with countries whose actions they disapproved of in selected markets worldwide as of February 2024, on Statista.
• TikTok SEO: Tips for Showing Up in TikTok Search + Free Tool Hashtags aren’t the only way to get on the For You Page. By: Hannah Macready 19 January 2024, On Hootsuite.com.
• Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own data, by Samantha Delouya, July 13, 2022, on Businessinsider.com.