Some are still confusing the visual identity with the entire brand identity. First of all, visual identity is a core part of any brand identity, yet brand identity contains non-visual aspects like the brand’s tone of voice, for example, which means how this brand speaks to the target audience; if your products target women, the…
The necessity of SEO practices has become clear recently for every entrepreneur and business owner. Google proved to have an exponentially higher return on investment compared to Facebook. Though new questions started to emerge, what’s the difference between SEM (Google Ads) and SEO? Which of them is best for businesses? And can either one be…
Do you still open some websites with your phone browser, to find texts disorganized, spaces between images are huge, you navigate pages really slow, can barely place an order; you end up getting frustrated and leaving the website quickly? Imagine if that’s a user experience on your own website, and that visitor is a current…
If you’re reading this, then you do know the impact of digital marketing for any business. The challenge here, in fact, isn’t the knowledge; rather, it’s transforming this knowledge into practical business strategies to open new horizons for your brand to thrive in. In the last few years, at least 12 different activities of digital…
Effective SEO techniques: Top 5 practices your absolutely need to follow Before going further to explain the most effective SEO techniques we personally apply everywhere around our website, there’s two things you need to know – one’s good, the other is, well, not pleasing. Starting with the good, You ABSOLUTELY can always work on fixing…
Social Media Management In 4 Missions. And How It Links With Branding Social media management is a new job that has emerged in the last 5 years; a job that is getting updated every few months, expanded with new missions, has a greater impact on business branding and is in high demand. It’s an essential…
What is B2B marketing? Definition & Example! A lot of people get confused between Alibaba Express and the usual Alibaba website with the orange color. Most also think there’s no difference, and that they can easily buy from the usual Alibaba website. Well, that in itself can tell you: What is B2B marketing? The usual…
What Is Personal Branding? And Why Is It Important? If ever Mark Zakurberg disappeared, and there had to be someone else in the picture for branding Meta, and let’s go further, if the person replacing Mark is Will Smith; will you resist having a different attitude towards your Facebook and the way you use it?…
What Is Brand Personality? How It’s Important? With Examples In most cases, a brand personality is the impression that people have of the brand; which usually reflects the personalities of its marketing team, the spirit of its teamwork environment, or a copied personality of its owner. You can obviously tell when this brand has a…
What is Rebranding in Marketing and Strategy? You’re no longer hearing about some very remarkable companies that you’ve witnessed their glory and their huge market share. A lot of companies in the market couldn’t resist their business setbacks and descents, just with the same rapidity as the technological curve’s ascendance, due to the rapid changes…
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